sfmini
Well-Known Member
- Joined
- Nov 30, 2002
- Messages
- 3,088
- Reaction score
- 136
THE AMERICAN MINIATURE HORSE ASSOCIATION, INC.
5601 S Interstate 35W Alvarado, TX 76009
817.783.5600 Fax 817.783.6403
www.amha.org
September 19, 2005
AMHA Miniatures Steal the Spotlight in Hollywood
On September 15 and 16, 2005, The AMHA was invited to take part in a Pre-Emmy event in Los Angeles that is held each year and put on by Silver Spoon Event Marketing. This bash featured vendors who donate products to the coveted "goody bags" handed out to Emmy winners and presenters. The owners of the Silver Spoon were wanting to introduce the Miniature Horse to Hollywood and worked with AMHA Marketing Manager Alison Elrod to coordinate the event.
Along with the help of AMHA Marketing Committee Chairman Bob Jenkins and members Susan Hopmans and Lonnie Perdue, the Miniature Horse took Hollywood by storm. "We were very excited to be included as a part of this event," says AMHA Marketing Manager Alison Elrod.
"Most of the vendors that were included in this event paid thousands of dollars to be there, and the AMHA was invited free of charge!"
The event was held at a private Beverly Hills residence and attracted more than 600 television celebrities, producers and different media groups. Cast members of hit shows like CSI Miami, Malcom in the Middle, Lost, Extreme Makeover: Home Edition and 24 all spent time getting up close to the Miniatures and asking all sorts of questions. Most had never seen a Miniature Horse before and were very interested in the breed. The AMHA distributed Miniature Horse World
magazine, 'Horse Babies,' the '2005 Breeders List' and 'The Horse for Everyone.' Many attendees were very interested in learning more about how to become involved with the breed. Media crews from newspaper, magazine and television were all on hand to capture the event. Footage from the event and AMHA publicity has already aired on Access Hollywood, Inside Edition the BBC's entertainment show, The View, local LA television and many other outlets. Copies of pictures and the magazines that print them will be available at a later date. One of the
most commonly asked questions aside, from whether they could buy a Miniature that same day, was whether the AMHA had successfully gotten to our members who had been featured on CNN. We were glad to report that this had been done and many individuals were very thankful and relieved. A BIG thank you goes out to Susan Hopmans and Lonnie Perdue for bringing their horses to this event and helping out in this promotion of the breed. Recent media coverage from these events has increased interest in the World Show and will hopefully serve to entice more media to the event being held October 1-8, 2005 in Fort Worth, Texas.
For more information, please contact:
Alison Elrod
AMHA Marketing Manager
[email protected]
5601 S Interstate 35W Alvarado, TX 76009
817.783.5600 Fax 817.783.6403
www.amha.org
September 19, 2005
AMHA Miniatures Steal the Spotlight in Hollywood
On September 15 and 16, 2005, The AMHA was invited to take part in a Pre-Emmy event in Los Angeles that is held each year and put on by Silver Spoon Event Marketing. This bash featured vendors who donate products to the coveted "goody bags" handed out to Emmy winners and presenters. The owners of the Silver Spoon were wanting to introduce the Miniature Horse to Hollywood and worked with AMHA Marketing Manager Alison Elrod to coordinate the event.
Along with the help of AMHA Marketing Committee Chairman Bob Jenkins and members Susan Hopmans and Lonnie Perdue, the Miniature Horse took Hollywood by storm. "We were very excited to be included as a part of this event," says AMHA Marketing Manager Alison Elrod.
"Most of the vendors that were included in this event paid thousands of dollars to be there, and the AMHA was invited free of charge!"
The event was held at a private Beverly Hills residence and attracted more than 600 television celebrities, producers and different media groups. Cast members of hit shows like CSI Miami, Malcom in the Middle, Lost, Extreme Makeover: Home Edition and 24 all spent time getting up close to the Miniatures and asking all sorts of questions. Most had never seen a Miniature Horse before and were very interested in the breed. The AMHA distributed Miniature Horse World
magazine, 'Horse Babies,' the '2005 Breeders List' and 'The Horse for Everyone.' Many attendees were very interested in learning more about how to become involved with the breed. Media crews from newspaper, magazine and television were all on hand to capture the event. Footage from the event and AMHA publicity has already aired on Access Hollywood, Inside Edition the BBC's entertainment show, The View, local LA television and many other outlets. Copies of pictures and the magazines that print them will be available at a later date. One of the
most commonly asked questions aside, from whether they could buy a Miniature that same day, was whether the AMHA had successfully gotten to our members who had been featured on CNN. We were glad to report that this had been done and many individuals were very thankful and relieved. A BIG thank you goes out to Susan Hopmans and Lonnie Perdue for bringing their horses to this event and helping out in this promotion of the breed. Recent media coverage from these events has increased interest in the World Show and will hopefully serve to entice more media to the event being held October 1-8, 2005 in Fort Worth, Texas.
For more information, please contact:
Alison Elrod
AMHA Marketing Manager
[email protected]