I believe it really depends on what you are looking for & what you plan to do with your horse(s). We are breeders, so these things come into play -- to a degree. We also grade the horse we're looking at, along with the pedigree & possible show records. They are a plus for us, but, darn there are some B-U-tiful horses out there who just popped up. It's not all in the famous bloodlines & ribbons.
Many times, a potential buyer approaches us & gets glassy eyed when pedigrees & show records are mentioned. They are just looking at that little sweetie in front of them that could be theirs. That's OK! Showing & bloodlines aren't everyone's concern.
We just sold a horse yesterday who is very good blood. He's also adorable. But the bloodlines don't mean anything to the buyers. The adorable does! He will be treasured just for being him. A good feeling as a seller.
Yes, we like to get the best blood to put into our line & offspring. But, as I said, we're breeders. It's also a good feeling for the seller when one of your little ones goes on with the buyer to become a nationally-titled horse.
But, pedigree & ribbons aren't always necessary for the buyer & often doesn't mean a fig to them. They could be driving away with the full-sibling of a national grand champion, but all they know is they've finally got their little bundle of joy.
And to other of our buyers, bloodlines & show record mean everything. Beauty is in the eye of the beholder. My 2 cents worth anyway. - k