When we sell a vehicle, we make sure that the owner has some of the paint for touch-up. You can get the small bottles from the auto parts store, but they might not match exactly. Even all blacks are not the same. So try to get a small bottle from the manufacturer, then make sure you keep the cap on tight when not in use. And make sure that you SHAKE the touch-up paint before applying. I made that mistake once. The blue that I touched up with was darker than the paint on the cart because I didn't shake it first.
As far as what to do for prep work, it really depends on the damage. If it is just a scrape, then just use a small brush and paint it like you would paint your nails. You will NEVER get it as good as the original finish. That is also why you need to "baby" your painted carts.
Stained carts are MUCH easier to touch-up and make look great again. I HIGHLY recommend that if you are only going to have one good show cart, get a stained one for that reason, no matter what the "trend' is in the show ring. You will drive yourself crazy trying to keep a painted one good.
To fix a stained cart, just apply a little matching stain to the scratch, and then I suggest getting some spray can spar or polyurethane in the finish of the cart, i.e. gloss for gloss, or semi etc. If you have a large area, you have to gently sand the area around the scratch, and then spray the spar urethane over the area basically following the directions.
You can get matching paint in a "spray bomb" (can) from the local auto parts store and try to use the above technique on a painted cart, but if the cart is pinstriped you will have a hard time missing the striping with the overspray. Usually, you want to keep your touch-ups as small as possible on a painted vehicle. On a metal cart, the spray bomb works well. Be sure to turn the can upside down to clear the nozzle.
If you are totally refinishing a vehicle and want an adequate finish, always spray it on. Brushing paint on any vehicle will NEVER give you the smooth finish you want (other than a touch-up). Powdercoating is also good for metal vehicles, but it doesn't work so well for springs or areas with a lot of movement. We actually have flexer added to auto paint for springs. If you want an awesome finish, you will need to go to a professional. That is a whole other topic.
Myrna